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Intro
Use the information sources in this guide to:
- Determine socio-demographics of your target market;
- Find background research on companies, marketplace trends etc.; and
- Locate income statements using templates and interactive tools
APA Citation for CBU Business Resources
Canadian Socio-Demographics: Resources for Market Analysis
Financial Analysis
- Financial Performance Data for SMEs...plusFinancial Performance Data is an interactive on-line financial performance tool to help new and established firms determine how they measure up to the competition.
Resources for Environmental Analysis
- Passport This link opens in a new windowPassport provides data and insight on industries, economies and consumers worldwide, helping to analyse market context and identify future trends.
- Statista This link opens in a new windowFind statistics; consumer survey results; market research reports etc from more than 22,500 sources on over 60,000 topics.
- Business Source PremierInclude market research, plus reports from material on branding, selling etc
Explorer Quotient Profiles
Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.
Business Development and Expansion Resources
- BizPalBizPaL helps find the permits and licences required when starting and/or operating your business. Filter permits based on your location, industry, and business activities and save the ones that apply to your situation.
- IBISWorld This link opens in a new windowIBISWorld’s online database of thousands of industry research reports provides students, faculty and career advisors with the same trusted industry intelligence and tools used by companies around the world.
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