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MGMT4607 Tourism Strategy : Business Planning Resources


Use the information sources in this guide to: 

  • Determine socio-demographics of your target market;
  • Find background research on companies, marketplace trends etc.; and
  • Locate income statements using templates and interactive tools

APA Citation for CBU Business Resources

Canadian Socio-Demographics: Resources for Market Analysis

SiteWise provides easily accessible demographic profiles for Canadian standard geographic or mapped study areas. Data includes most current census, plus Environics estimates and projections, consumer spending, business profiles etc. Here is a helpful document for navigating Sitewise.

Plus, the recent Census may be useful:

Financial Analysis

Resources for Environmental Analysis

Explorer Quotient Profiles

Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.

Business Development and Expansion Resources