This annual report on social media use in Canada covers data gathered throughout the year, from various reputable sources that conduct proper research. The idea is to provide a big picture from a Canadian business perspective, to help guide and refine your social media marketing strategy.
Travel & Tourism - International Reports
The UNWTO Elibrary is an online service from the World Tourism Organization (UNWTO) with a broad coverage of tourism and related subject areas.
The World Economic Forum publishes the Travel & Tourism Development Index. It includes country profiles, data tables, and analysis of issues in sector competitiveness. The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, and NOT a measure of a country's attractiveness as a tourist destination. The index and related data are available on the WEF site
Sojernhas great reports on international markets on their site
Other great reports on the global tourism scene include:
Market Research on Global Tourism, Hospitality Markets & Brands
Passport provides market research on consumer products, commercial industries, demographics trends and consumer lifestyles for global markets. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
IBISWorld’s online database of thousands of industry research reports provides students, faculty and career advisors with the same trusted industry intelligence and tools used by companies around the world.
CLIA conducts and publishes a variety of market research and economic studies which provide valuable insight relative to demographics, vacationing habits, interests of repeat cruisers
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