Skip to main content

Hospitality and Tourism Management

Explorer Quotient Profiles - Nice!!

Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.

Market Research on Global Tourism, Hospitality Markets & Brands

Passport provides market research on consumer products, commercial industries, demographics trends and consumer lifestyles for global markets. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Travel & Tourism Reports - Canadian Reports

Destination Canada includes, among other things, reports on major tourism markets for Canada and industry sectorsNova Scotia Tourism Agency includes links to research on tourism trends in Nova Scotia. 

Travel & Tourism - International Reports

  • The UNWTO Elibrary is an online service from the World Tourism Organization (UNWTO) with a broad coverage of tourism and related subject areas.
  • The World Economic Forum publishes the Travel and Tourism Competitiveness Report.[TTCR].  It includes country profiles, data tables, and analysis of issues in sector competitiveness.  The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, and NOT a measure of a country attractiveness as a tourist destination. The index and related data are available on the WEF site
  • Sojern has great reports on international markets on their site
  • Other great reports on the global tourism scene include: