Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.
The World Economic Forum publishes the Travel and Tourism Competitiveness Report.[TTCR]. It includes country profiles, data tables, and analysis of issues in sector competitiveness. The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, and NOT a measure of a country attractiveness as a tourist destination
Other great reports on the global tourism scene include: