Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.
Destination Canada includes, among other things, reports on major tourism markets for Canada and industry sectors. Nova Scotia Tourism Agency includes links to research on tourism trends in Nova Scotia.
The World Economic Forum publishes the Travel and Tourism Competitiveness Report.[TTCR]. It includes country profiles, data tables, and analysis of issues in sector competitiveness. The index is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, and NOT a measure of a country attractiveness as a tourist destination. The index and related data are available on the WEF site
Sojern has great reports on international markets on their site
Other great reports on the global tourism scene include: