MBAC6205: Cultural Tourism Marketing - Research

SiteWise easily provides demographic profile reports for Canadian standard geographic or mapped study areas.Data includes most current census, estimates and projections, consumer spending, business profiles etc. Introductory video here

Destination Canada, formerly the Canadian Tourism Commission, makes its market segmentation tool Explorer Quotient available to the industry. Using EQ, the Canadian tourism industry creates social-values based profiles that go beyond traditional market research.