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MKRT4301: Qualitative Market Research: Information and Sources: Welcome, Marketing 4301

This guide provides background on research techniques and links to secondary sources for the literature search and other sources of numeric and textual information that provide context for the research topic.

Why You Have This Guide

This guide includes links to information sources, tools, and techniques used in putting together a qualitative marketing research proposal   At this point there is a page to help with your lit review, put I will add more through the term. Navigate using the tabs above.

If you would like help using the resources, please contact me, Laura Syms

Marketing Research Handbooks

These books may provide good background information.  You will need your student id to take print copies out of CBU Library.  E-books can be downloaded for a week, or chapters can be saved or printed

Subject Guide

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Laura Syms
Drop by SSB112, or find me in the Library. Plus, email, chat[blue button above], make an appointment, or call:
Skype Contact: laura.r.syms