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MGMT3603: Integrative Entrepreneurship

Resources to inform the business planning process


Use the information sources in this guide to: 

  • Determine socio-demographics of your target market;
  • Find background research on companies, marketplace trends etc.; and
  • Locate income statements using templates and interactive tools

Canadian Socio-Demographics: Resources for Market Analysis

SiteWise provides easily accessible demographic profiles for Canadian standard geographic or mapped study areas. Data includes most current census, plus Environics estimates and projections, consumer spending, business profiles etc. Introductory video here.  Plus, the recent Census may be useful:

Resources for Environmental Analysis